Head of User Experience Design
Setting the UX direction for XTB’s investment app and leading a 40+ person design organisation across product design, systems, research, writing, and creative.
Design changed. So did I. The AI shift has changed how products are imagined, designed, and built. This site no longer reflected who I am, what I do, or where I’m headed. New site coming soon.
Work
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Product Builder
Building LexTracker from the ground up with AI across product strategy, design, code, architecture, and infrastructure.
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Head of Design / Lead Product Designer
Built and coached the design team, established user research from scratch, and led the design system, product discovery, and critical hands-on initiatives.
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Lead Product Designer
Led the end-to-end design of Mailbird Next across platforms, from research and workshops to prototypes, UI, and the shared design system.
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Head of Design
Managed a 15-person design team, defined the department’s strategy, and coached designers across UX, visual design, workshops, and research.